Looking for founders who are selling all by themselves Read the pledge →
FOR FOUNDERS GOING FROM 0 → 1

The CRM for founder-led sales.

Quarters is the CRM for founders who sell before they have a sales team — one thread for every conversation, a coach for your week, and a system that never lets a relationship go cold. 

One thread iMessage · WhatsApp · email One coach goals every six weeks One price $129 / mo, flat
quarters — today
Good morning, Zak.
3 people matter today. You're ahead on pipeline, behind on the relationships that compound.
What matters nowTue · 8:42
MA
Maya Alvarez
Champion from the Q2 pilot — quiet 9 days
Reach today
DK
Dani Kapoor
Proposal sent · waiting on legal
Follow up
Reid Tomlin
Reid Tomlin
Intro'd you to two funds last month
Keep warm
Time & Attention

Founders who sell control two things: where time goes, and who gets attention. Quarters is built around both — a coach that keeps hours honest, and a system that compounds. 

I · Time

A coach for when you're your own boss.

Every six weeks you set your goals. From there, Quarters turns what it sees across your calendar and conversations into a plan for the day ahead — and tells you, honestly, what you could do better to achieve PMF.

Every 6 weeks, create goals
ZKYour goals
Close 3 enterprise deals
5 hrs deep work / wk
Reply within 24h
you: focus my mornings
Coach plan
suggested this week
8 follow-ups
3 demos booked
2 deep-work blocks
Monitoring
142 messages
38 emails
6 meetings
Weekly review
Deep work4.5/5h
Follow-ups12/15
On track
A weekly loop — goals in, an honest score out
02 / One thread

Every channel, one person.

iMessage, WhatsApp, a stray text and email all collapse into one contact — with an AI summary of who they are and what you last said. Because founders who sell, sell personally.

Walk in with context, every time
Maya Alvarez
Maya Alvarez
VP Ops · Northwind
iMessageEmail
Quarters summary

Champion from the Q2 pilot. Warm, replies fast on iMessage, slow on email. Last touch 9 days ago — momentum cooling.

Reply · Jun 2
FromZak Kidd <zak@askhumans.com>ToMaya Alvarez <maya@northwind.com>
Re: Rollout doc
Thanks Maya — sending the updated deck over now. Happy to walk the team through it whenever works for you. Feel free to text if that's easier.
iMessage · You
Perfect. Want me to walk the new folks through it Thursday?
iMessage · Jun 3
Yes please 🙏 mornings are better for us.
II · Attention

Not everyone is a prospect, but everyone is important

Quarters keeps founders close to the people who matter — and on top of the deals that count:

  • Live deals are in Pipeline — so you keep building traction.
  • Helpful people are in Cadence — so nobody is overlooked.

Pipeline

Active deals move across a clean board, stage by stage, until they close.

New7
Brightpath$15k
Cobalt Labs$30k
Call4
Verdane$18k
Proposal3
Northwind$48k
Won2
Solis$40k

Cadence

Mentors, investors and connectors, kept on a rhythm so the gap never grows.

Reid Tomlin
Reid TomlinInvestor
Opened the door to two funds last month
Due 2d
Sana Lui
Sana LuiDesign partner
Early pilot user — sharp product feedback
3 wks
Jon Meyer
Jon MeyerMentor
Ex-founder, advises on GTM & hiring
Monthly
03 / Lookalikes

One win points to ten more.

When a deal closes, Quarters studies what made it fit — industry, stage, team shape and who championed it — then ranks the companies in your network that look just like it. Each gets a match score, so you start with the warmest ten.

The one who said yes
Brightwave
Series B · Ops · 240 staff
● Closed — $48k ARR
Solis
Series B · Ops · 190 staff
94% match
Same Series B ops profile and headcount band as Brightwave, with a VP Ops champion who matches the buyer that just said yes.
Verdane
Series A · Ops · 160 staff
91% match
Ops-led like Brightwave but one stage back — the exact point Solis started hunting for a system of record.
Cobalt Labs
Series B · Ops · 280 staff
88% match
A Series B ops team like Brightwave, just larger; same tooling gaps and the same buying-committee shape.
Meridian
Series A · Ops · 140 staff
85% match
An early ops team running the founder-led sales motion that made Brightwave a fast, clean close.
How it compounds

One thread in. A flywheel out.

Every win you close spins two loops — fresh lookalikes to chase, and support signal that syncs right back into Quarters. Your first landed accounts, properly supported and leveraged into new opportunities, are what move you closer to product–market fit.

Growth loop — lookalikes become new deals Feedback loop — support syncs back
The everyday flow
1
Brightwave
Every email, text & call lands in one shared thread
Opportunity
resend the deck?
on it, sending
2
Pipeline
Quarters tracks it as a live deal
active
Brightwave
$48k
closing
Lumen
$91k
3
Brightwave
You close the deal
$48,000
Won
Lookalike · 10 found
BWBrightwaveWon → Source
CLCedar Labs94%
LHLumen Health91%
warm intro
SO
Sarah Okafor
Mentor · introduced you to Cedar Labs
CL
Cedar Labs
new · via Sarah
Sarah connected us
Thanks! Free Thursday?
brightwave-support
MMaya: seat count?
YYou: on it now
synced to Quarters
4It surfaces lookalike companies to pursue next
5Ask a champion for a warm intro
6The intro becomes a new deal — back into pipeline
Not for teams

Every other CRM is built for a team you don't have yet.

HubSpot, Attio and Salesforce assume reps, a manager and a process. Quarters assumes one thing: it's you, and you're selling.

QuartersHubSpotAttioSalesforce
Built forFounders who sellSales teamsRevOpsEnterprise
Works before a processYesNoNoNo
Reads iMessage & textsYesNoNoNo
Tells you what to do todayYesNoNoNo
Needs an adminNoYesSometimesYes
Keeps your data out of AI trainingYesNoNoNo
PricingFlatPer seatPer seatPer seat + setup
Why I built it

Quarters is for founders before they have a sales team.

I'm running AskHumans, a venture-backed startup, and I built Quarters for the messy early phase — moonlighting, pre-MVP, first design partners, deep in an accelerator. Before product-market fit, before any real structure.

In that phase two things matter above all: relationships and movement. You're finding leads through warm intros and chance conversations, and nurturing the people who want to help. Not all are customers — some become connectors to customers, talent and press.

The best advice is always "keep talking to people." But that's a goal, not a system. So every six weeks I set my goals, and Quarters checks them against what it actually sees — then gives me honest feedback on my terms. And because these are the most personal relationships I have, all of it runs privately on my own Mac — never handed off to Big AI. That's why I built it.

Zak Kidd
Zak Kidd
Founder · AskHumans (venture-backed) & Quarters
Privacy & AI

No Claude. No ChatGPT. Just you.

Every other CRM with AI quietly ships your private conversations — the deal you're closing, the text that closed it, the people you can't afford to lose — off to OpenAI or Anthropic to be read. Quarters doesn't.

Every other AI CRM
Your messagesOpenAI / Anthropic
Read off your machine, on someone else's servers.
Quarters
Your messagesYour Mac
An open model runs locally. Nothing handed to Big AI.
Pricing

One price. Everything in.

Per account
$129/mo
14-day free trial. No card to start. Cancel anytime.
Everything included
  • Coach — daily plan vs. your six-week goals
  • One thread — iMessage, WhatsApp & email
  • Pipeline for clients, Cadence for mentors
  • Lookalikes — your next ten conversations
For the few. Before you scale. If your whole startup fits on one pizza — it's for you. Start free →
Now in early access — $129/mo flat →
For founders who sell

The CRM for founder-led sales.

One thread for every conversation, a coach for your week, and a system that never lets a relationship go cold.

One thread iMessage · WhatsApp · email One coach goals every six weeks One price $129 / mo, flat
quarters — today
What matters nowTue · 8:42
MA
Maya Alvarez
Champion from the Q2 pilot — quiet 9 days
Reach today
DK
Dani Kapoor
Proposal sent · waiting on legal
Follow up
RT
Reid Tomlin
Intro'd you to two funds last month
Keep warm
Time & Attention

Founders who sell control two things: where time goes, and who gets attention. Quarters is built around both — a coach for your hours, and a system that compounds relationships.

I · Time

A coach for when you're your own boss.

Every six weeks you set your goals. Quarters turns your calendar and conversations into a plan for the day — and tells you, honestly, where the hours went.

This week · by hoursPlan vs actual
Selling & pipeline22h/26
Customer calls11h/14
Relationships4h/10
Reactive / inbox13h/8
You're 6 hours short on the relationships that compound. Block two mornings next week?
1Set goals every six weeks
A short planning ritual that anchors the quarter ahead.
2A personalized coaching plan
Quarters turns those goals into concrete weekly moves.
3A daily read to stay on track
Each evening, see whether the day matched the plan.
4A Sunday review of your wins
Close the week, bank the progress, reset for the next.
02 · One thread

Every channel, one person.

iMessage, WhatsApp, a stray text and email all collapse into one contact — with an AI summary of who they are and what you last said.

MA
Maya Alvarez
VP Ops · Northwind
iMessageEmail
Quarters summary

Champion from the Q2 pilot. Warm, replies fast on iMessage, slow on email. Last touch 9 days ago — momentum cooling.

iMessage · You
Perfect. Want me to walk the new folks through it Thursday?
iMessage · Jun 3
Yes please 🙏 mornings are better for us.
II · Attention

Not everyone is a prospect, but everyone is important.

Live deals sit in your pipeline so you push toward revenue. People worth staying close to sit in your cadence so no one who opens doors is overlooked.

◧ Pipeline
Brightwave
Active · proposal sent
$48k
Lumen
Closing · legal review
$91k
↻ Cadence
RT
Reid TomlinInvestor
Opened the door to two funds last month
Due 2d
JM
Jon MeyerMentor
Ex-founder, advises on GTM & hiring
Monthly
03 · Lookalikes

One win points to ten more.

When a deal closes, Quarters studies what made it fit — then surfaces the next companies that look just like it.

BWBrightwavesource
CLCedar Labs94%
LHLumen Health91%
How it compounds

One thread in. A flywheel out.

Every conversation flows into your pipeline. Each win spins the next.

1Brightwave
resend the deck?on it, sending
Every email, text & call lands in one shared thread.
2Pipeline
ABrightwave$48k active
CLumen$91k closing
Quarters tracks it as a live deal.
3Brightwave · $48,000
✓ Won
You close the deal.
4Lookalike · 10 found
CLCedar Labs94%
LHLumen Health91%
It surfaces look-alike companies to pursue next.
5Sarah Okafor
SO
Mentor · warm intro to Cedar Labs
Ask a champion for a warm intro.
6Cedar Labsnew · via Sarah
Sarah connected usThanks! Free Thursday?
The intro becomes a new deal — back into pipeline.
brightwave-support
#Maya: seat count?
⟳ synced to Quarters
Post-sale chatter syncs back into Quarters.
↻ each win spins the next
Not for teams

Built for a team you don't have yet.

HubSpot, Attio and Salesforce assume reps, a manager and a process. Quarters assumes one thing: it's you, and you're selling.

Quartersvs others
Works before a process✓ Yesothers: No
Reads iMessage & texts✓ Yesothers: No
Tells you what to do today✓ Yesothers: No
Keeps your data out of AI training✓ Yesothers: No
PricingFlatothers: per seat
Why I built it

For founders before they have a sales team.

I started Quarters because every CRM I tried wanted me to be a sales org. I wasn't — I was one founder, selling, with conversations scattered across five apps and no idea who was going cold.

So I built the tool I needed: one thread per person, a coach for my week, and a system that quietly keeps the right relationships warm.

Privacy & AI

No Claude. No ChatGPT. Just you.

Every other CRM with AI quietly ships your private conversations off to third parties. Quarters doesn't.

Your conversations stay yours
Nothing is sent to outside AI providers.
Never used for training
Your data never trains anyone's model.
Pricing

One price. Everything in.

Per founder account
$129/mo
14-day free trial. No card to start. Cancel anytime.
  • Coach — daily plan vs. your six-week goals
  • One thread — iMessage, WhatsApp & email
  • Pipeline for clients, Cadence for mentors
  • Lookalikes — your next ten conversations