Every CRM is built for the company you don't have yet. They assume a sales team. A manager watching the pipeline. An SDR feeding an AE. A handoff from sales to customer success. A world where the person closing the deal isn't the person building the product.
That's not the world I'm in. I run AskHumans, a B2B startup I'm fundraising and selling at the same time. The years before you hire a sales team are their own job, and nobody builds for them. The founder closing deals is also writing the playbook for the people they'll hire next year. Keeping the first customers happy in Slack. Keeping investors warm in iMessage. Remembering the introducer who put them in the room three quarters ago. Every conversation is a deal, a support thread, and a relationship that compounds.
I tried Pipedrive. I tried writing the playbook in Notion. I tried keeping it all in my head. None of it worked. The deal moved to iMessage and Pipedrive couldn't see it. The support thread lived in a customer's Slack and never made it into the contact view. The investor I needed to follow up with sat at the bottom of Gmail until it was too late.
So I built Quarters.
One inbox across iMessage, email, and Slack — because that's where the work actually happens. Cadences for the relationships that aren't deals yet, because those are the deals you'll close later. Support and sales in one view, because your customer is one person. A daily briefing that tells you what to do today, not a dashboard you'll never open.
Quarters is the CRM for founder-led sales. For founders and co-founders. Pre-seed and seed. B2B. No sales team yet — just you, the product, and the playbook you're writing as you go.
When you outgrow Quarters, you should. That means you won. Hire the AE. Move to the real CRM. Quarters is what gets you there.
